Hey peeps, remember our WHAT’s IN A FRAGRANCE POST about a week ago? well, we’d promised we’d be back with the ‘OSCARS’, so here we go…. the OSCARS for fragrances.
It’s the FiFi awards!!!
Kindda cute huh? Well what is Fifi awards actually? It’s an international fragrance award organized by the Fragrance Foundation which was established in 1949 by Elizabeth Arden, Coty, Guerlain, Helena Rubenstein, Chanel and Parfums Weil.
This awards event is held annually in New York City (NYC) and attended by around 1,000 members of the international fragrance community, designers and celebrities from the fashion, theatre, film, or television industries.
This event highlights categories such as Women’s Fragrance of the Year, Men’s Fragrance of the Year, Women’s Best Packaging of the Year, Men’s Best Packaging of the Year etc.
So what does Sa Sa have in common with FiFi?
Sa Sa has our very own Fragrance Fair FiFi to boot!!! And it’s commencing real soon – next Monday at MidValley Megamall!! There will be lots of freebies, promotions, stage activities and the celebrities! So come on now to the North Court and check things out!:D
This year, our Fragrance Fair looks set to be even better than the last two years! We have incorporated the element of COLORS into this already mighty exciting Fair to promote the latest autumn and winter looks by Cyber Colors. We’ve even added a brand new award this year, called the ColorScentsation award! This award is contested by three different looks tied in with three different perfumes.
And YOU get to pick the winner!
The Fragrance Fair is an annual event held by Sa Sa and has been recognized by the Malaysian Book of Records endorsed as the First Fragrance Fair ever to be held in Malaysia. This year’s Fragrance Fair will kickstart on 27th August 2010 (Fri) with a 7-day roadshow in MidValley North Court, and the campaign will conclude on 3rd October 2010 (Sun) with the Awards Presentation ceremony.
And this year, our ambassador is none other than the sassy Nora Danish!!!
Why a Fragrance Fair, one might ask?
It is to give recognition to the favourite perfumes of Malaysian consumers. You get to select your favourite scents from categories like Best Male Fragrance, Best Female Fragrance, Best Couple Fragrance etc. to name a few. Your input would give our customers feedback on which fragrances are popular and which are not!
The votes from the Malaysian public contributes 40% of the winning score, with the other 40% determined by the panel of judges and the balance of 20% based on the sales performance of these fragrances throughout the Fragrance Fair!
Wondering how this year’s would be like? You can get some clues from these snippets from the past few years’ Fragrance Fair Awards.
Well then get ready to participate and you may stand a chance to win awesome prizes!!! Which we will tell you how and what bling bling prizes are up for grabs in the next post!!! So keep checking us out!!!! ;)
Yours in Pink,
The Shiny Happy Peeps ♥