Fragrance Fair Media Launch 2010 – AfterParty

September 24, 2010
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The most awaited prestigious fragrance event in Malaysia is back and this year’s highlight is not solely about celebrating the love of fragrances,

Overview

but also incorporating the ‘colors’ theme by launching Cyber Color’s latest Gemstone Collection!

This fair was set to run from the 27th August till 3rd October 2010 to celebrate and honour the nominated fragrances through nationwide voting activities by the Malaysian public either at concourse roadshows, major shopping malls and all Sa Sa and Selecti’ve stores. Have you voted for your favourite fragrance? If not, then hurry!! Visit OUR FRAGRANCE FAIR WEBSITE to cast your votes!

Nominated fragrances that represent the three looks of the new Gemstone Collection

In conjunction with this celebration, a launching roadshow was held from 30th August to 5th September 2010 at North Court concourse area, Mid Valley Megamall, with experienced Sa Sa beauty consultants on hand to help consumers select the fragrance as well as the latest Autumn / Winter colours that best suit them.

Some of Sa Sa’s very helpful and experienced Beauty Consultants.

Models and our celebrity guests visited the roadshow to get all dolled up for the Sa Sa Colors & Fragrance Fair & Awards 2010 media launch.

Nora Danish, the campaign ambassador was there to share her experience representing the Sa Sa Colors and Fragrance Fair and Awards 2010.

Besides that, other special appearances as this year’s celebrity judges are Owen Yap, Sazzy Falak and Nazril Idrus, Amber Chia and Awal Ashari who turned up pretty early for the event and with them around, instantly the crowds were drawn to our roadshow and they begun to surround the area to find out what was going on, as well as to get a good glimpse of their favourite celebrities.

The panel of judges played the ‘sniffing’ game of the nominated scents in person; thereafter awarding their fair share of comments and points, which will be taken into consideration as part of the judging criteria for the four winning titles of Sa Sa Colors & Fragrance Fair & Awards 2010.

A group picture taken on the stage

A group picture in front of Sa Sa Mid Valley

Some bloggers who attended the event.

Aside from the panel of celebrity judges, shoppers can (still) play judge by casting their vote at any Sa Sa outlets nationwide or through the campaign website SASA.COM.MY/FRAGRANCEFAIR from now till 3rd Oct 2010.  The most highly voted fragrance on the website will receive the fifth award category, which is the Online People’s Choice Award.

To create even more excitement, shoppers are entitled to choose either to receive a Cyber Colors Gemstone Compact voucher for the exchange of product worth RM89.90 or a RM20 instant rebate fragrance voucher upon submission of their votes. Just by voting and you will be rewarded!

All purchases of the nominated fragrances made during this period will serve as an entry to win an exclusive diamond necklace worth RM8,000 along with many other fragrance prizes and gift certificates!

What you waiting for? There’s one week left for the voting session before the date line closes in which is on the 3th of October, come and read on our first post HERE. Visit OUR FRAGRANCE FAIR WEBSITE to cast your votes now! The result for all four categories of awards will be announced publicly on 4 Oct 2010 @ Pyramid Concourse, LG1, Sunway Pyramid.

Come and celebrate the joy of the finale of Sa Sa Colors & Fragrance Fair & Awards 2010 from 1 – 4 Oct 2010 @ Pyramid Concourse, LG1, Sunway Pyramid and enjoy lots of promotions and freebies.


Yours in Pink,
The Shiny Happy Peeps

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