October 8, 2010

The Sa Sa Colors & Fragrance Fair & Awards 2010 Presentation Ceremony held at Main Concourse, LG1, Sunway Pyramid Shopping Centre  on 1 October 2010, was attended by various media representatives, trade partners and over 30 famous bloggers in town with one universal objective.

The stage and setups for the Media Event and a 3 day roadshow (1st October – 3rd October)

To celebrate the awards presentation to the winners of the 6 fragrance categories, of course! The results are from votes contributed by the Malaysian consumers which emerged after 38 days weeks of intensive promotional campaign via the completion of voting forms at Sa Sa stores and also voting through the event microsite. A total of 38,436 votes were received this year from all Sa Sa stores as well as from the dedicated event microsite @, as compared to about 32,000 votes received last year. Thank you all for the support!

Sa Sa Colors & Fragrance Fair & Awards this year has attracted trade partners the likes of DKNY, ITF, L’Oreal PCI, P&G Prestige and Marina De Bourbon with their hottest line-up in the running for big industry titles, namely Best Women’s Fragrance, Best Men’s Fragrance, Best Couple Fragrance, and Fragrance of the Year 2010.  The newly introduced Colorscentsations Award is a search for the best matched fragrance and “color look” from among the three nominees; namely the sweetness and warmth of Happiness look, the coolness and funkiness of Free Spirit look and the combination of independence and modern in  the Confidence look.

The panel of judges which comprises local celebrities such as Amber Chia (Top Model), Sazzy Falak & Nazril Idrus (Celebrity Couple), Awal Ashaari (TV Host) and Owen Yap (Award Winning TV Host) , contributed 40% of the points that went to determine the winning fragrances.  The remaining 40% was contributed by the general public while the balance 20% was obtained from the results of fragrance sales tabulated up until 30 September 2010.

Sa Sa was pleased to announce the winners of the Fragrance Awards 2010 for the six award categories as follows:
Best Women’s Fragrance – Flora by Gucci from P&G PRESTIGE

Best Men’s Fragrance – Boss Bottled Night from P&G PRESTIGE

Best Couple Fragrance – Dsquared2 Ocean Wet Wood & Crystal Creek Wood from ITF

Fragrance Of The Year 2010 – DKNY Be Delicious Fresh Blossom from ADF

Online People’s Choice Award – Anna Sui Rock Me, Summer of Love by P&G PRESTIGE

Special Colorscentsations Award – Free Spirit : Anna Sui Rock Me, Summer of Love by P&G PRESTIGE

At the same time, Sa Sa also gave out Fragrance Fair dip prizes to shoppers who purchased nominated fragrances during the campaign.  The six prizes include:

  • Grand Prize – A Designer Diamond Necklace worth over RM8,000 + RM2,000 Colors & Fragrance product hamper
  • 1st Prize – 1 bottle of the winning fragrance from each category (5 bottles) + RM2,000 Sa Sa Gift Certificates
  • 2nd Prize – 3 bottles of fragrances from the Sa Sa Fragrance Fair & Awards 2010 + RM1,000 Sa Sa Gift Certificates + RM1,000 AW Color Collection Hamper
  • 3rd Prize – Best Couple Award Winners + RM500 Sa Sa Gift Certificates
  • 4th Prize – 1 bottle of Fragrance of the Year + RM250 Sa Sa Gift Certificates

In conjunction with the campaign, Sa Sa took the opportunity once again to contribute back to society by donating RM1 for every bottle of fragrance sold during the campaign to the Breast Cancer Welfare Association (BCWA).  Ms Corina Loi, Senior Vice President and Country Head of Sa Sa Malaysia, presented the cheque amounting to RM13,389 to the BCWA representative during the Fragrance Awards presentation.

Attendees enjoyed vibrant performances by an up and coming singer, Amir Jafri and Farah, well known talent discovered from Malaysia singing reality show.

Some of the invited bloggers at the signature board

Sa Sa’s Colors & Fragrance Fair models posing with all the nominated perfumes

Sa Sa’s team with trade partners and celebrity judges.

Sa Sa expressed their appreciation for the tremendous support received from trade partners such as ADF (Suria Meriang), ITF Italy, L’Oreal PCI and P&G Prestige for this collaboration and look forward to organizing more exciting campaigns to make life even more beautiful for everyone!

Yours in Pink,
The Shiny Happy Peeps



  1. Glam Pink on October 8, 2010 at 2:42 PM

    Congrats Sasa on another successful event!! kudos to u all!!!

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